Vibing the Night 2.0
Australia’s night-time economy gives a unique lens as to how people choose to spend their discretionary time – what they prioritise, who they connect with, and the interests that they pursue.
Competition for the Night-time Crown Intensifies as Consumers go out More After Dark
The second edition of the Visa Australia Night-time Economy Index reveals Melbourne retains its #1 ranking, but Sydney has closed more than 80% of the distance between the two cities.
Australians are also going out 15% more than last year, suggesting rising participation and interest in activities after dark.
Reimagining Australia’s Night-time Economy
Visa partnered with Mainstreet Australia to recognise local businesses and organisations that are reimagining night-time experiences for their local communities through the Visa Vibe Grants Program.
Hear from local businesses and industry voices bringing different perspectives on how Australia’s night-time economy is evolving and why it is so important.
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NSW Visa Vibe Grant Recipient
When Main Streets Dream